Strategy Session 1

1. Get the click (Interrupt)
2. Get the "Like" or Connect (Engage)
3. Start the Conversation (Educate)
4. Make the Sale (Offer)
5. Track and Adjust

Strategy Session 2

The "Basic" Process

1. Ad --> FB Landing Page to Get the "Like"
2. "Like" --> FB Page Opt-in Offer: 'Email'
3. Opt-in Offer "Email" --> Buy Offer Page
4. Buy offer --> Upsell Offer Page

If you click, I promise to give you X.

Reading

• Ultimate Guide to Facebook Advertising
• Facebook Terms

Ads

• Ad Title Max Length: 25 characters
• Ad Body Text Max Length: 135 characters
• Ad Image Max Size: 110 x 80 pixels
• Ad Board - See ads that have recently been displayed to you.
• Facebook Advertising
• Ad Manager

Pages

• Facebook Page Content Area Max Width: 520 pixels wide
• Facebook Page Profile Picture: 180 pixels wide by 540 pixels high
• Fan Page Connect - FanpageConnect Fan Page
• Easy FanPage Design

Glossary and Help

• Facebook Help
• CTR = Clicks/Impressions
• CPC = Cost/Clicks
• CPM = Cost/(Impressions/1000)
• IsFBforMe.com