Strategy Session 1

1. Get the click (Interrupt)
2. Get the "Like" or Connect (Engage)
3. Start the Conversation (Educate)
4. Make the Sale (Offer)
5. Track and Adjust

Reading

• Ultimate Guide to Facebook Advertising
• Facebook Terms

Ads

• Ad Title Max Length: 25 characters
• Ad Body Text Max Length: 135 characters
• Ad Image Max Size: 110 x 80 pixels

Pages

• Facebook Page Content Area Max Width: 520 pixels wide
• Facebook Page Profile Picture: 180 pixels wide by 540 pixels high
• Fan Page Connect - FanpageConnect Fan Page
• Easy FanPage Design

Glossary and Help

• CTR = Clicks/Impressions
• CPC = Cost/Clicks
• CPM = Cost/(Impressions/1000)
• IsFBforMe.com