Teleseminar Formats
- Preview Calls: Preview calls to promote high-ticket events
- ASK Campaign Calls: Create new info products such as “How To” courses, books, e-Books, audio programs
- Customer FAQ: Customer appreciation, online tutorials new info products about specific topics
- Affiliate Trainings: Affiliate tutorials, affiliate resell events
- Public Critiques: 1 or 2 paid critiques dialogue with expert and other participants are “muted” out
- Public Consultations: One person pays expert an hourly fee and sells tele-slots to offset the cost of that fee
- Affiliate Rebates: Host rebates buyers “Affiliate” commissions from any sales generated during teleseminar
- Inner Circle Trainings: Inner Circle dialogues/FAQ/un-muted call
- Virtual Book Tours: Sell books, audio transcripts can be bonus
- Coaching Tele-Series: Mentoring, “How To” courses, Master Mind
- Monthly Prospecting: 60 minutes, conducted monthly, builds list
- Guru Interviews: Interview a guru to create a new info product
- Membership Calls: Membership site calls, prospecting, FAQ
- Radio Sponsorships: Sponsored interviews, radio style format
- Ask The Expert: Interview for affinity group or organization
- Challenge Calls: Expert proves a claim and sells a book/course
- Consumption Calls: Teach customers/clients how to use products
- Lightning Rounds: 5 minute consultations – 12 callers (60 min.)
- 5 on 1 Consultations: 5 people vs. 1 expert during a small group FAQ
List-Building Strategies
- E-zine Advertising: E-zine ads that offer free/fee teleseminars
- On/Off-line Articles: Special Reports, E-zine articles, Consumer Awareness Guides with teleseminar CTA
- Notes Sheet Answers: Answers to a Cheat Sheet for a seminar or teleseminar delivered online after opt-in
- Preview Call: Opt-in page to get teleseminar dial-in info
- Auto Responders: Offer free teleseminars to prospects on Day 7 of a relevant auto responder email sequence
- Google Adwords: Purchase paid keyword phrases to help you build a teleseminar list that is “topic specific”
- Testimonials: Capture opt-ins from testimonials generated from interviews, books, teleseminars, etc.
- Signature Files: Ethical bribes offered from personal emails
- Chamber of Commerce: Join your local Chamber & offer teleseminars
- Business Cards: Free teleseminar offer on business card back
- Postcards: Get teleseminar opt-ins by mailing postcards
- Joint Ventures: Affiliate partner(s) make teleseminar offers
- Public Speeches: Free teleseminar replay served on Web page
- Radio Interview: Free teleseminar offered during live interview
- Exit Traffic Offers: Free teleseminar offer upon exiting Web page
- Opt-Out Offers: Free teleseminar offer on “opt-out” Web page
- Blogs: News stories that reference your teleseminars
- Website Replays: Builds “sub-list” from teleseminar web replays
- Package Inserts: Free teleseminar as “Unadvertised Bonus Gift”
- Podcast Opt-in: Instant access to audio/video recorded content
Registration Strategies
- Solo Email Teasers: Email broadcast invitations for a teleseminar
- Auto Responders: Blank email sent to auto responder that sends back dial-in number & passcode to teleseminar
- Fax Broadcasts: Fax broadcast sent to teleseminar prospects to get registered for a free or fee-based call
- Voice Broadcasts: Voice broadcast sent to prospects NOT on “do not call” list for a free or fee-based call
- Blog News Releases: News release on personal Blog or someone else’s Blog (preferably an affiliate partner)
- “Snail Mail” Postcards: Postcards that offer teleseminar registration via voice mail, webpage or auto responder
- Audio Postcards: Email audio postcards that offer online registration for a free or fee-based call
- Audio Billboards: Audio mini-website that promotes a free or fee-based teleseminar or tele-series
- Free “Digital” Gifts: Online audio or special report “bribe” offered a free bonus gift for teleseminar registration
- JV Teleseminars: Cross-promote teleseminar (free or fee-based) as an “expert guest” on another teleseminar
- VIP Discount Offers: Cash discounts offered to “VIP” prospects
- ASK Survey Calls: ASKTM webpage with opt-in for teleseminar
- Early Bird Discounts: Significant discount for early paid registrants
- Articles/Ezines: Online or offline articles that are “useful but incomplete” and offer tele-registrations
- Online Sales Letters: Long-copy format that promotes a teleseminar
- Affiliate Promotions: Pre-written, pre-designed promotional tools to support affiliates and get more registrants
Attendance Tactics
- Email Reminder: Solo email reminder a few hours before call
- Auto Responder: Follow-up email auto responder message with overview of topic, dial-in # and passcode info
- Confirmation Page: “Thank You” webpage served automatically to new registrants for free or fee-based calls
- Fax Reminders: Fax broadcasts sent within 24 hours of call with topic, dial-in & passcode information
- Phone Reminders: Voice broadcasts sent within 24 hours of event and reconfirms dial-in & passcode
- Participant Bonuses: High dollar value “ethical bribes” offered only to your live teleseminar participants
- Case Studies: Specific examples offered before call that demand additional explanations by host(s)
- Notes Sheet Covers: Starting time, dial-in number, passcode, topic, case studies and picture(s) on Pg. 1
- Prep Audio Postcards: Audio postcards emailed 24 hours before call to inspire more registrants to show up
- Surprise Guests: Industry leaders or celebrities who co-host the teleseminar to boost attendance rates
- Itinerary / Schedule: HTML or PDF call schedules and itineraries of main topics and dates of a tele-series
- Universal Time: Web-based universal time resources such as www.Time.gov to get people to show up early
- Worksheets: Printer-friendly documents (PDFs) made available before call (A.K.A. “Notes Sheet”)
- Headlines / Titles: Benefit-rich description of teleseminar topic to inspire more people to attend/participate
- Live FAQ Sessions: Operator assisted FAQ sessions during which attendees get their questions answered live!
Teleseminar Curriculum Mistakes
- Call Waiting “ON”: Every time someone calls into the teleseminar bridge, you get interrupted (twice) and it ruins your recording quality.
- Entry Beeps “ON”: Latecomers come “beeping” in and wreck recording quality.
- Starting Late: Suggests disorganization and disrespects prompt attendees.
- Don’t Follow Handout: Takes curriculum “off topic” and allows participants to take their attention away from content; suggests disorganization.
- No Back-Up Recording: If primary recording source fails, all content is lost forever.
- Fail To Introduce Guests: When you don’t introduce your guests, your attendees lose interest; without their backgrounds, there’s no “context.”
- Forgotten Transcription: If you promise transcripts to your paid attendees, you better deliver them on a timely basis (within 4 weeks of the event).
- Cordless Phone: You risk dying batteries, poor reception and background static.
- Wrong Passcode Given Out: If you have testimonials, special guests or co-hosts, be sure they get the “moderator” code and not the “participant” code.
- Forgotten Time Zones: To make sure participants don’t show up late (or early), give the Pacific and Eastern times to when your teleseminars start.
- Spiral Bindings: Deliver your “offline” written transcripts only in 3-ring binders so you’re constantly “branded” on your audiences bookshelves.
- Open Line FAQ: “Open line” Q/A sessions invite “hecklers” and background noise from participants. Use an operator-assisted queue.
- Jewel Case For CD: If you use a “jewel” music CD case, you run the risk of breaking and often end-up in refund requests. DVD cases work best.
- No Follow-Up “Replay”: No email follow-up sent to registrant list to re-listen to call.
- No “Super Snazzy” AG: If you use AudioGeneratorTM and don’t offer “Replays” on the “Super Snazzy” Player, then listeners cannot FF or RR at will.
- No Email Reminders: All registrants should get at least one email “reminder” with a dial-in number and Passcode on the day of the teleseminar.
- Guests Don’t “Mute”: Guests who fail to “Mute” their phone line distract attendees.
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