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(7 intermediate revisions not shown) Line 1: Line 1: - [https://www.facebook.com/terms.php Facebook Terms]+ ===Strategy Session 1===+ + # Get the click (Interrupt)+ # Get the "Like" or Connect (Engage)+ # Start the Conversation (Educate)+ # Make the Sale (Offer)+ # Track and Adjust+ + ===Strategy Session 2===+ + The "Basic" Process+ + # Ad --> FB Landing Page to Get the "Like"+ # "Like" --> FB Page Opt-in Offer: 'Email'+ # Opt-in Offer "Email" --> Buy Offer Page+ # Buy offer --> Upsell Offer Page+ + + If you click, I promise to give you X.- # Step 1: Get the click (Interrupt)- # Step 2: Get the "Like" or Connect (Engage)- # Step 3: Start the Conversation (Educate)- # Step 4: Make the Sale (Offer)- # Step 5: Track and Adjust===Reading======Reading===- [http://www.amazon.com/gp/product/1599184303/ref=as_li_ss_tl?ie=UTF8&tag=grahamenglish-20&linkCode=as2&camp=217145&creative=399373&creativeASIN=1599184303 Ultimate Guide to Facebook Advertising]+ * [http://www.amazon.com/gp/product/1599184303/ref=as_li_ss_tl?ie=UTF8&tag=grahamenglish-20&linkCode=as2&camp=217145&creative=399373&creativeASIN=1599184303 Ultimate Guide to Facebook Advertising]+ * [https://www.facebook.com/terms.php Facebook Terms]===Ads======Ads===Line 15: Line 29: * Ad Title Max Length: 25 characters* Ad Title Max Length: 25 characters* Ad Body Text Max Length: 135 characters* Ad Body Text Max Length: 135 characters- * Ad Image Max Size: 110 x 80 pixels+ * Ad Image Max Size: 110 x 80 pixels+ * [https://www.facebook.com/ads/adboard/ Ad Board] - See ads that have recently been displayed to you.+ * [https://www.facebook.com/advertising/ Facebook Advertising]+ * [https://www.facebook.com/ads/manage/ Ad Manager]===Pages======Pages===Line 26: Line 43: ===Glossary and Help======Glossary and Help===+ * [https://www.facebook.com/help/ Facebook Help]* CTR = Clicks/Impressions* CTR = Clicks/Impressions* CPC = Cost/Clicks* CPC = Cost/ClicksCurrent revision as of 22:25, 29 November 2011
Contents
Strategy Session 1
- Get the click (Interrupt)
- Get the "Like" or Connect (Engage)
- Start the Conversation (Educate)
- Make the Sale (Offer)
- Track and Adjust
Strategy Session 2
The "Basic" Process
- Ad --> FB Landing Page to Get the "Like"
- "Like" --> FB Page Opt-in Offer: 'Email'
- Opt-in Offer "Email" --> Buy Offer Page
- Buy offer --> Upsell Offer Page
If you click, I promise to give you X.
Reading
Ads
- Ad Title Max Length: 25 characters
- Ad Body Text Max Length: 135 characters
- Ad Image Max Size: 110 x 80 pixels
- Ad Board - See ads that have recently been displayed to you.
- Facebook Advertising
- Ad Manager
Pages
- Facebook Page Content Area Max Width: 520 pixels wide
- Facebook Page Profile Picture: 180 pixels wide by 540 pixels high
- Fan Page Connect - FanpageConnect Fan Page
- Easy FanPage Design
Glossary and Help
- Facebook Help
- CTR = Clicks/Impressions
- CPC = Cost/Clicks
- CPM = Cost/(Impressions/1000)
- IsFBforMe.com
- Meta
