(Difference between revisions)

Current revision as of 04:09, 17 March 2010

Teleseminar Formats

• Preview Calls: Preview calls to promote high-ticket events
• ASK Campaign Calls: Create new info products such as “How To” courses, books, e-Books, audio programs
• Customer FAQ: Customer appreciation, online tutorials new info products about specific topics
• Affiliate Trainings: Affiliate tutorials, affiliate resell events
• Public Critiques: 1 or 2 paid critiques dialogue with expert and other participants are “muted” out
• Public Consultations: One person pays expert an hourly fee and sells tele-slots to offset the cost of that fee
• Affiliate Rebates: Host rebates buyers “Affiliate” commissions from any sales generated during teleseminar
• Inner Circle Trainings: Inner Circle dialogues/FAQ/un-muted call
• Virtual Book Tours: Sell books, audio transcripts can be bonus
• Coaching Tele-Series: Mentoring, “How To” courses, Master Mind
• Monthly Prospecting: 60 minutes, conducted monthly, builds list
• Guru Interviews: Interview a guru to create a new info product
• Membership Calls: Membership site calls, prospecting, FAQ
• Radio Sponsorships: Sponsored interviews, radio style format
• Ask The Expert: Interview for affinity group or organization
• Challenge Calls: Expert proves a claim and sells a book/course
• Consumption Calls: Teach customers/clients how to use products
• Lightning Rounds: 5 minute consultations – 12 callers (60 min.)
• 5 on 1 Consultations: 5 people vs. 1 expert during a small group FAQ

List-Building Strategies

• E-zine Advertising: E-zine ads that offer free/fee teleseminars
• On/Off-line Articles: Special Reports, E-zine articles, Consumer Awareness Guides with teleseminar CTA
• Notes Sheet Answers: Answers to a Cheat Sheet for a seminar or teleseminar delivered online after opt-in
• Preview Call: Opt-in page to get teleseminar dial-in info
• Auto Responders: Offer free teleseminars to prospects on Day 7 of a relevant auto responder email sequence
• Google Adwords: Purchase paid keyword phrases to help you build a teleseminar list that is “topic specific”
• Testimonials: Capture opt-ins from testimonials generated from interviews, books, teleseminars, etc.
• Signature Files: Ethical bribes offered from personal emails
• Chamber of Commerce: Join your local Chamber & offer teleseminars
• Business Cards: Free teleseminar offer on business card back
• Postcards: Get teleseminar opt-ins by mailing postcards
• Joint Ventures: Affiliate partner(s) make teleseminar offers
• Public Speeches: Free teleseminar replay served on Web page
• Radio Interview: Free teleseminar offered during live interview
• Exit Traffic Offers: Free teleseminar offer upon exiting Web page
• Opt-Out Offers: Free teleseminar offer on “opt-out” Web page
• Blogs: News stories that reference your teleseminars
• Website Replays: Builds “sub-list” from teleseminar web replays
• Package Inserts: Free teleseminar as “Unadvertised Bonus Gift”
• Podcast Opt-in: Instant access to audio/video recorded content

Registration Strategies

• Solo Email Teasers: Email broadcast invitations for a teleseminar
• Auto Responders: Blank email sent to auto responder that sends back dial-in number & passcode to teleseminar
• Fax Broadcasts: Fax broadcast sent to teleseminar prospects to get registered for a free or fee-based call
• Voice Broadcasts: Voice broadcast sent to prospects NOT on “do not call” list for a free or fee-based call
• Blog News Releases: News release on personal Blog or someone else’s Blog (preferably an affiliate partner)
• “Snail Mail” Postcards: Postcards that offer teleseminar registration via voice mail, webpage or auto responder
• Audio Postcards: Email audio postcards that offer online registration for a free or fee-based call
• Audio Billboards: Audio mini-website that promotes a free or fee-based teleseminar or tele-series
• Free “Digital” Gifts: Online audio or special report “bribe” offered a free bonus gift for teleseminar registration
• JV Teleseminars: Cross-promote teleseminar (free or fee-based) as an “expert guest” on another teleseminar
• VIP Discount Offers: Cash discounts offered to “VIP” prospects
• ASK Survey Calls: ASKTM webpage with opt-in for teleseminar
• Early Bird Discounts: Significant discount for early paid registrants
• Articles/Ezines: Online or offline articles that are “useful but incomplete” and offer tele-registrations
• Online Sales Letters: Long-copy format that promotes a teleseminar
• Affiliate Promotions: Pre-written, pre-designed promotional tools to support affiliates and get more registrants

Attendance Tactics

• Email Reminder: Solo email reminder a few hours before call
• Auto Responder: Follow-up email auto responder message with overview of topic, dial-in # and passcode info
• Confirmation Page: “Thank You” webpage served automatically to new registrants for free or fee-based calls
• Fax Reminders: Fax broadcasts sent within 24 hours of call with topic, dial-in & passcode information
• Phone Reminders: Voice broadcasts sent within 24 hours of event and reconfirms dial-in & passcode
• Participant Bonuses: High dollar value “ethical bribes” offered only to your live teleseminar participants
• Case Studies: Specific examples offered before call that demand additional explanations by host(s)
• Notes Sheet Covers: Starting time, dial-in number, passcode, topic, case studies and picture(s) on Pg. 1
• Prep Audio Postcards: Audio postcards emailed 24 hours before call to inspire more registrants to show up
• Surprise Guests: Industry leaders or celebrities who co-host the teleseminar to boost attendance rates
• Itinerary / Schedule: HTML or PDF call schedules and itineraries of main topics and dates of a tele-series
• Universal Time: Web-based universal time resources such as www.Time.gov to get people to show up early
• Worksheets: Printer-friendly documents (PDFs) made available before call (A.K.A. “Notes Sheet”)
• Headlines / Titles: Benefit-rich description of teleseminar topic to inspire more people to attend/participate
• Live FAQ Sessions: Operator assisted FAQ sessions during which attendees get their questions answered live!

Teleseminar Curriculum Mistakes

• Call Waiting “ON”: Every time someone calls into the teleseminar bridge, you get interrupted (twice) and it ruins your recording quality.
• Entry Beeps “ON”: Latecomers come “beeping” in and wreck recording quality.
• Starting Late: Suggests disorganization and disrespects prompt attendees.
• Don’t Follow Handout: Takes curriculum “off topic” and allows participants to take their attention away from content; suggests disorganization.
• No Back-Up Recording: If primary recording source fails, all content is lost forever.
• Fail To Introduce Guests: When you don’t introduce your guests, your attendees lose interest; without their backgrounds, there’s no “context.”
• Forgotten Transcription: If you promise transcripts to your paid attendees, you better deliver them on a timely basis (within 4 weeks of the event).
• Cordless Phone: You risk dying batteries, poor reception and background static.
• Wrong Passcode Given Out: If you have testimonials, special guests or co-hosts, be sure they get the “moderator” code and not the “participant” code.
• Forgotten Time Zones: To make sure participants don’t show up late (or early), give the Pacific and Eastern times to when your teleseminars start.
• Spiral Bindings: Deliver your “offline” written transcripts only in 3-ring binders so you’re constantly “branded” on your audiences bookshelves.
• Open Line FAQ: “Open line” Q/A sessions invite “hecklers” and background noise from participants. Use an operator-assisted queue.
• Jewel Case For CD: If you use a “jewel” music CD case, you run the risk of breaking and often end-up in refund requests. DVD cases work best.
• No Follow-Up “Replay”: No email follow-up sent to registrant list to re-listen to call.
• No “Super Snazzy” AG: If you use AudioGeneratorTM and don’t offer “Replays” on the “Super Snazzy” Player, then listeners cannot FF or RR at will.
• No Email Reminders: All registrants should get at least one email “reminder” with a dial-in number and Passcode on the day of the teleseminar.
• Guests Don’t “Mute”: Guests who fail to “Mute” their phone line distract attendees.

Join Venture Ideas

• Joint Venture Idea #1: Partner A and Partner B share equal workload and expenses for website design, copywriting, sales, etc. Revenue % Split: 50/50
• Joint Venture Idea #2: Partner A develops all marketing communications and Partner B creates all teleseminar content. Revenue % Split: 50/50
• Joint Venture Idea #3: Partner A emails his/her list as an Affiliate Reseller. Partner B handles 100% of marketing and costs. Revenue % Split: 50/50
• Joint Venture Idea #4: Partner A and Partner B do equal promotions, but Partner B has a much larger list. Revenue % Split: 60/40 or 70/30 or 80/20
• Joint Venture Idea #5: Partner A overpays Partner B (Affiliate Reseller) for a Promo Call for list growth and accelerated revenue. Revenue % Split: 10/90
• Joint Venture Idea #6: Partner A absorbs all the marketing costs and hosts a FREE live Interview Call with Partner B (Expert). Revenue % Split: 100/100
• Joint Venture Idea #7: Partner A (Affiliate) interviews Partner B (Expert) on Promo Call and rebates all commissions to buyers. Revenue % Split: 50/50
• Joint Venture Idea #8: Partner A conducts ASK campaign, interviews Partner B (Expert) for a free call to build Partner A’s list. Revenue % Split: 50/50
• Joint Venture Idea #9: Partners A and B put time/money to create a new Info Product, which they later sell separately. Revenue % Split: 100/100
• Joint Venture Idea #10: Partner A (Expert) and Partner B (Interviewer) conduct a live free Interview Call to Partner B’s list only. Revenue % Split: 100/0
• Joint Venture Idea #11: Partner A (Expert) speaks at Partner B’s event and is paid based on level of contribution. Revenue % Split: 50/50 or 60/40 or 70/30
• Joint Venture Idea #12: Partner A (Interviewer) pays Partner B (Expert) a speaking fee for a Live Call (free or fee). Partner A also absorbs Info Product costs, which they both later sell separately. Revenue % Split: 100/100

Selling Strategies

• Online Audio/Transcripts: Sold as an “upsell” before, during or after the teleseminar and will include AudioGeneratorTM, MP3 downloads, Podcasts, PDF docs, etc.
• Offline Audio/Transcripts: Sold as an “upsell” before, during or after the teleseminar and will include CDs, audio cassettes, pre-loaded iPods, 3-ring binders, etc.
• Affiliate Training Calls: Free Affiliate training calls that introduce new product releases, answers to FAQs and other benefits to build a Reseller Community.
• Affiliate Tele-Promotions: Affiliate Resellers promote a live teleseminar to get commissions paid on products/services sold by the Promoter during the call.
• $1 Trial Tele-Offer: Content-rich teleseminars that offer $1 trial memberships and/or subscriptions that turn into “forced continuity” monthly services.
• “How To” Course: Free or fee-based teleseminars that sell “How To” course utilizing the “Interview” format, “Instructional” format, or “ASK” format.
• Mentoring/Coaching: Free or fee-based teleseminars that provide useful but incomplete tips to fill a limited number of mentoring/coaching tele-slots.
• Teleseminar Series: Content-rich preview calls (with “Notes Sheets”) that promote a paid teleseminar series of modules within any area of expertise.
• Virtual Book Tour: Interview teleseminar with author to motivate and inspire sales on Amazon.com or BarnesAndNoble.com and in offline book stores.
• Tele-Fundraising Calls: Industry leaders or celebrities are interviewed during live and paid calls, with tele-proceeds as tax deductible charity contributions.
• Contest Giveaways: Prospects/Affiliates participate in free teleseminars that promote contests with valuable prizes and gifts publicly awarded to winners.
• Customer Training Calls: Free teleseminars utilized as a “stick strategy” for paid customers to boost perceived values through live demos or answers to FAQs.
• Free Bonus Calls: Utilized as a “stick strategy” to strengthen “marketing identity.”

Ousourcing Strategies

• Initial Consultations: Reliable vendors offer free phone consultations (5-15 minutes) to get fully acquainted with a new client’s needs and wants.
• Relationship Focused: Good vendors first focus building rapport with their new clients because they know it’s “people” not “projects” that count most.
• Boundary Based: Successful vendors have “boundaries” with client relationships and sometimes “fire” clients if they become “problem children.”
• Referral Minded: Thriving vendors seek referrals often because they know that long-term business comes from “clients” not blind advertising.
• Accountability: Effective vendors are superb “crisis managers” and are willing to take personal responsibility whenever they make mistakes.
• Deadline Sensitive: Reliable vendors have the clarity of purpose to turn down a new project if they cannot meet the deadline requested by the client.
• Process Oriented: First-rate vendors focus on the “process” of each project and resolve organic “sticking points” that happen along the way.
• Value Driven: Top vendors will “pass” on projects that are too competitively priced because they refuse to fall prey to “low-ball” tactics.
• Resourceful: Reliable vendors are willing to “go the extra mile” with project management and often iron-out snags caused by other vendors.
• Problem Solving: High-value vendors are great problem solvers and approach each challenge with a cheerful expectancy to get the job done!
• Optimistic In Nature: Reliable vendors don’t criticize, condemn or complain about their workload or any of their “higher maintenance clients.”
• Networking Skills: Great vendors have a personal “vendor network” that they are willing to openly refer once a new client is demonstrated that the criteria of the Client-Vendor relationship has been fulfilled.