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(5 intermediate revisions not shown) Line 1: Line 1: + === Call 1 ===+ '''What's wrong with niche marketing today?''''''What's wrong with niche marketing today?'''Line 18: Line 20: Harlan Kilstein: "Where's the marketing funnel?"Harlan Kilstein: "Where's the marketing funnel?"+ + '''Tactic 3: Online Strategies'''+ + '''Tactic 4: Recency and Frequency and Monetary'''+ + David Garfinkle: Customers who have bought from you twice are much more likely to buy from you again. 22x.+ + Rank your customers:+ + At the bottom of the list are the suspects. Then there's the prospects. Then there's a trier. Then there's a second time buyer and then there's an advocate.+ + 1. Who has purchased from us recently?+ + 2. How much did they spend?+ + 3. How often has a customer purchased from me?+ + 4. Which customers have purchased more than once?+ + 5. How much have those customers spent.+ + 6. Overall, which customers have spent the most with me?+ + Recency: the more likely they are to buy from you again.+ + Make most of your money from a buyer's list.+ + One: Build a marketing funnel.+ + Two: As you get people to buy thing, do cross-sells and upsells depending on what they bought.+ + Three: Build the relationship with the best customers and you have different priviledged offers to your best customers.+ + '''Tactic 5: Newspapaers, offline'''+ + '''Tactic 6: Direct mail, lists, online/offline strategies working in synergy'''+ + '''Tactic 7: The Success Mindset'''+ + === Call 2 ===+ + '''List Modeling'''+ + [[category:Marketing]]+ [[category:Internet Marketing]]Current revision as of 04:10, 17 March 2010
Call 1
What's wrong with niche marketing today?
Perry Marshall: If all you have is an ebook, you don't have a business. A website is not a business. You need a sustained relationship with your customers.
Harlan Kilstein: Dan Kennedy believes information marketing is over.
Perry Marshall: If all you have is an info product, you have nothing. You must have an element of your business that only you can deliver.
Tactic 1: Pick a large enough niche.
Google Cash Method
Perry Marshall: It's the beginning of a business but has no assets.
Tactic 2: Online Strategies
John Carlton: Number 1 problem is a near-sighted approach to the value of your market. You want to be the "go to guy" in your niche.
Harlan Kilstein: "Where's the marketing funnel?"
Tactic 3: Online Strategies
Tactic 4: Recency and Frequency and Monetary
David Garfinkle: Customers who have bought from you twice are much more likely to buy from you again. 22x.
Rank your customers:
At the bottom of the list are the suspects. Then there's the prospects. Then there's a trier. Then there's a second time buyer and then there's an advocate.
1. Who has purchased from us recently?
2. How much did they spend?
3. How often has a customer purchased from me?
4. Which customers have purchased more than once?
5. How much have those customers spent.
6. Overall, which customers have spent the most with me?
Recency: the more likely they are to buy from you again.
Make most of your money from a buyer's list.
One: Build a marketing funnel.
Two: As you get people to buy thing, do cross-sells and upsells depending on what they bought.
Three: Build the relationship with the best customers and you have different priviledged offers to your best customers.
Tactic 5: Newspapaers, offline
Tactic 6: Direct mail, lists, online/offline strategies working in synergy
Tactic 7: The Success Mindset
Call 2
List Modeling
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