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Line 13: Line 13: Perry Marshall: It's the beginning of a business but has no assets.Perry Marshall: It's the beginning of a business but has no assets.- '''Online Strategies'''+ '''Tactic 2: Online Strategies'''+ + John Carlton: Number 1 problem is a near-sighted approach to the value of your market. You want to be the "go to guy" in your niche.+ + Harlan Kilstein: "Where's the marketing funnel?"Revision as of 02:22, 4 May 2006
What's wrong with niche marketing today?
Perry Marshall: If all you have is an ebook, you don't have a business. A website is not a business. You need a sustained relationship with your customers.
Harlan Kilstein: Dan Kennedy believes information marketing is over.
Perry Marshall: If all you have is an info product, you have nothing. You must have an element of your business that only you can deliver.
Tactic 1: Pick a large enough niche.
Google Cash Method
Perry Marshall: It's the beginning of a business but has no assets.
Tactic 2: Online Strategies
John Carlton: Number 1 problem is a near-sighted approach to the value of your market. You want to be the "go to guy" in your niche.
Harlan Kilstein: "Where's the marketing funnel?"
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