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=== The Hurdle Test === http://inventory.overture.com '''Hurdles:''' *Raw number of searches on the category generic term *The List Health Test:<br>How quickly the list falls off from large to small numbers *The List Contamination Test:<br>How many non-relevant terms are contained on the list *The List Depth Test:<br>How far down the list I can go before the numbers break 3,000 and 1,000<br>Best - go all the way to the bottom and still have numbers above 3,000 '''Overture Tool Disadvantages''' *Results are variations of terms you input *Standardized spellings *Results box limited in size *Weird alphabetization thing === Related Keyword Hunt === *Run several related keywords/synonyms through Overture's tool to see how they fare *Tools:<br>Your mind<br>Altavista.com<br>Google Adwords<br>LexFN.com<br>Wordtracker.com === Tools === http://adlab.msn.com/searchfunnel/ [[category:Marketing]] [[category:Internet Marketing]] [[category:SEO]]

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