HUGGs are Huge Unbelievably Great Goals. They have the following qualities:

• They are long term (5-30 years).
• They are clear, compelling and easy to grasp.
• They connect with your identity and core values.
• You feel strongly about them. They engage your emtions - you feel good when you think about them.
• When you first set them, they seem impossible. As time goes on, they start to manifest more and more.
• They do not involve you sacrificing the present moment for a possible future, however good.