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* 6AM to 10AM: The second most prevalent email opening time is at the the beginning of the working day. * 10AM to Noon: Consumers are not opening marketing emails, choosing instead to focus on work. * Noon to 2PM: Consumers are unlikely to open emails during their lunch break, choosing instead to spend their time on news and magazine alerts. * 2PM to 3PM: Right after lunch consumers remain focused on work, responding mostly to email offers related to financial services. * 3PM to 5PM: Consumers start thinking about their personal situation and as a result, more emails relating to property and financial services are opened during this time period than any other. * 5PM to 7PM: Consumers tend to open business to business (B2B) promotions during this period, but also open more holiday-type promotions during this period than any other. * 7PM to 10PM: The time period when recipients are most likely to respond to consumer promotions is when they get off work. * 10PM to 6AM: This is an email dead zone, as most sent during this period are ineffective. Here are a few other timing issues to consider: * Bounce rates are highest in the morning. * Open rates are highest during the weekend by 45%. * Open rates are 53% higher in the morning. * Click rates are 10% higher on the weekend and early morning. * The most effective sending frequency is 1 to 4 per month. * Conversely, the unsubscribe rate is higher at 1 to 4 per month, but levels off at 8 to 31 per month. * The highest unsubscription rate occurs among those who have been subscribers for less than 10 days. * The highest click-through-rate (CTR) is with those who have been subscribers for less than 10 days. [[category:Marketing]] [[category:Email]] [[category:Internet Marketing]]

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