Tony Buzan

• Primacy Effect
• Recency Effect
• Von Restorff Effect
• Association Effect
• Understanding and Misunderstanding Effect
• Interest Effect
• Effect of Meaning

The Primacy Effect shows that we remember the information at the beginning of a learning experience.

The Recency Effect shows that we remember the information at the end of a learning experience.

The Von Restorff Effect shows that we remember anything which is outstanding, different or unique.

The Association Effect shows that we remember whatever is linked or connected, especially to ourselves and our own worlds.

The Understanding and Misunderstanding Effect shows that it is possible to remember, imagine, create, and associate, things that never happened.

The Interest Effect shows that memory, creativity, learning, and thinking improve when interesting things switch on our mind.

The Effect of Meaning shows that insight and meaning become part of the learning process as we create a holistic picture.

thumb|left|The Most Important Graph with Labels

thumb|left|The Most Important Graph in the World Mindmap